Question 1

What is a marketing skill?

Accepted Answer

A marketing skill is a markdown file that gives your AI expert marketing knowledge before it helps you. Install one and your AI instantly knows how to think like a specialist — running real SEO audits, writing conversion copy, or planning launches — without you explaining the basics every session.

Question 2

Which AI tools do marketing skills work with?

Accepted Answer

Marketing skills work with Claude Code, Lovable, ChatGPT, Perplexity, Cursor, GitHub Copilot, Replit, Codex, and any AI tool that reads markdown files. Some tools install via a terminal command; others like ChatGPT and Lovable use copy-paste.

Question 3

How do I install a marketing skill?

Accepted Answer

In Claude Code or a similar tool, open your terminal and run: npx skills add [repo/skill-name]. For ChatGPT or Lovable, copy the raw skill file from the skill page and paste it into your project instructions or Custom GPT.

Question 4

Are these skills free?

Accepted Answer

Most skills in the directory are free and open source. Some skills from creators like Emily Kramer (MKT1) and The Vibe Marketer require a subscription or one-time purchase. Every skill is clearly labeled free or paid.

Question 5

How is mktgskills.ai different from a prompt library?

Accepted Answer

A prompt is a one-time instruction you write each session. A skill is persistent context your AI reads automatically at the start of every session. Skills contain full expert frameworks — the kind you'd get from a specialist consultant — not just a single prompt.

Question 6

Can I submit my own skill to the directory?

Accepted Answer

Yes. If you've built a marketing skill, open an issue on the mktgskills.ai GitHub repo using the Submit a Skill template. We accept both free skills from public GitHub repos and paid skills that link to a purchase or subscription page.

Question 7

What categories of marketing skills are available?

Accepted Answer

The directory covers SEO, copywriting, content strategy, CRO, email marketing, paid media, social media, growth, analytics, brand, PR and communications, product marketing, marketing ops, affiliate marketing, ASO, video, and strategy — with new categories added as the ecosystem grows.

The marketing skills directory.